With this new logo we wanted to convey the core fundamentals of the company: water, activity and electronics.
The challenge was creating a unique mark that stood out from the industry competition (filled with tons of
water-esque imagery) while still being recognizable as a waterproofing company.
The second logo set was created for the annual employee holiday gift. Utilizing the new mark I wanted to
create a one-off design that was unique and fun for the Waterfi family.